LOGOS | 2014 FIFA World Cup :: When Logos Go Bad ::: Blame Gisele Bündchen + Oscar Niemeyer

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FIFA invited 25 Brazilian-based agencies to submit designs for the official emblem of the 2014 tournament.

A high-profile seven-strong judging panel picked the winning design.

The panel included (below, left to right) Brazilian architect Oscar Niemeyer, designer Hans Donner, übermodel Gisele Bündchen, author Paulo Coelho, singer Ivete Sangalo as well as Ricardo Teixeira and FIFA Secretary General Jérôme Valcke.

The winning design is entitled “Inspiration,” created by Brazilian agency Africa.

The design stems from an iconic photograph of three victorious hands together raising the world’s most famous trophy. As well as depicting the humanitarian notion of hands interlinking, the portrayal of the hands is also symbolic of the yellow and green of Brazil warmly welcoming the world to their country.


Well, it sucks. Big time. What a wasted opportunity for Brazil’s designers to shine in the international spotlight. Hmm … were the judges on crack or what? I’m not alone in my vehemence against Africa’s “Inspiration” – Google “2014 world cup logo debate” for more diatribes.

The World Cup is a hideous object. Why turn it into a logo?





boston.com | Gisele picks logo, goes shopping with Tom

designKULTUR | ARCHITECTURE + SPORTS | Oscar Niemeyer + Pelé :: »Presentan Proyecto de Museo de Pelé« :: Copacabana 2010.11.04

CreativeNerds | The Evolution Of The World Cup Logo From 1930 To 2010

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