GRAPHIC DESIGN + MONEY | (RE)BRANDING :: THE NEW SYMBOL OF THE INDIAN RUPEE by D UDAYA KUMAR

Who knew the world needed another currency symbol?

This month, India unveiled its new symbol for its rupee — a major rebranding, not only of the currency, but also of the nation’s ambitions. Its objective is to get in there with the big guys. And logos can help do the trick.

Lucky for the world, the winning design is, well, winning — a brilliant solution to a tricky problem. Its designer, Dharmalingam Udaya Kumar (with the winning smile), has done an admiral job in providing the world with a new visual cue that reads “India.” It’s a great meeting of east and the west and, with its double horizontal elements, reads “money.”

Check out the contenders (above) and see if you fancy any of them over Kumar’s submission.

Also have a look at Kumar’s competition entry (PDF, below). It’s stunning.

The new symbol of the Indian rupee passes the designKULTUR test for outstanding logos: Any child can draw it. (I know I had fun playing with it today!). It’s not fussy and looks progressive.

Now, what are people going to call it? “Rupee symbol” seems way to bland an appellation for this logo.

Did India need a redo of its Latin-based rupee symbol (₨)? Some think not (see below). designKULTUR says: “a new classic!”

The Symbol of the Indian Rupee approved by the Union Cabinet on 15 July 2010

Indian handicrafts and paper artist Gurpreet Singh shows the new graphic symbol of Indian Rupee

Photo > European Pressphoto Agency

Dharmalingam Udaya Kumar – Indian Rupee Symbol PDF

Information and Broadcasting Minister Ambika Soni defends the winning design: “This is just a symbol.”

HANDOUT PHOTO OF THE NEW SYMBOL OF THE INDIAN RUPEE

The new symbol of the Indian rupee is seen in this handout photograph after it was approved by India cabinet July 15 2010

Wikipedia | D Udaya Kumar

Government of India Press Information Bureau | Symbol for Indian Rupee approved

rediff.com | Rupee symbol design: Meet the 5 finalists!

The Wall Street JournalIndia Approves New Symbol for Rupee

The Times of India | Indian rupee gets a symbol, joins elite currency club

The GuardianIndia was Britain’s jewel in the days of Raj and empire. Now it is our partner

The Guardian India unveils new rupee symbol

National Post | India rupee finally gets its own symbol

The Economic Times | Contest to finalise Rupee symbol down to final five

DNA | ‘Flaws in selection of rupee symbol

designKULTUR | LOGOS | DESIGN CURRENCY :: FOR ICOGRADA DESIGN WEEK IN VANCOUVER by RETHINK

Devanagari Unicode PDF

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