FOOD | «SUSHI POPPER» :: SPACE STATION GOOD?

“a revolutionary product”…

“will likely build a new sushi culture”

– Japanese Food Business Data Bank 2010

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IT’S NOT FROM JAPAN?

WHERE DID THIS IDEA COME FROM?

Motivated by the need to eat sushi while on the go, I was interested in developing some sort of packaging that would be conducive to this. My first thought was to use a device with a wind up wheel, similar to that used for deodorant sticks such that it would advance the sushi roll up as a wheel was turned. It was quickly apparent that a more simple push up methodology would be more suitable, and together with my Co-Founder, Lucas Furst, who also coined the brand name “Sushi Popper,” we started experimenting with such a device.

Evan Kaye, CEO & Co-Founder, Popper Foods LLC

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Are Sushi Poppers revolutionary or just weird?

If they’re Space Age food, then I’m in!

The PanAm crew in 2001: A Space Odyssey

The Food Synthesizer on Star Trek TOS

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In any event, Sushi Poppers probably beat Tang as a suitable food for exploring space:

The public? They wanted to try space food. General Foods, which marketed Tang, was best-positioned to take advantage. Tang had been on every Gemini and Apollo mission and General Foods quickly launched an all-out advertising blitz that ensured Tang would become synonymous with space travel itself.

The space-crazed public found Tang new and exciting (after all, why would anybody want to drink real orange juice?). Actually, Tang wasn’t new — it had been on supermarket shelves since 1959. That mattered little to kids watching the space missions on TV. Tang was the beverage of the gods, and when they demanded it, parents had little choice but to comply.

Retrofuture

Bill Mitchell, a chemist with the General Foods Corp.,invented Tang in 1957 — one year before NASA was created. It hit store shelves in powdered form in 1959. Sales languished for 6 years until the powdery orange drink packed with nutrients was launched into space in 1965 as part of the Gemini astronauts’ balanced meals. John Glenn first took Tang to space in 1962 as part of an orbital eating experiment, but General Foods didn’t take advantage of the space connection until the Gemini program, at which point the company heavily advertised Tang as the drink of astronauts.

danthemantrivia

Tang: From outer space to the Third World (Lots of Tang for sale at SM Hypermarket, Manila)

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