VANCOUVER 2010 WINTER OLYMPICS | THE LOOK OF THE GAMES :: THE MASCOTS ::: WHY MUKMUK RULES

Mukmuk

Mukmuk is a small and friendly Vancouver Island marmot who always supports and cheers loudly for his friends during games and races.

When he is not hibernating or sunbathing on rocks and logs, he enjoys getting out to meet other types of marmots and animals. In fact, this is how he became friends with the Vancouver 2010 Olympic and Paralympic mascots.

Mukmuk gets his name from the word ‘muckamuck,’ Chinook jargon for ‘food,’ because he loves to eat! (Interestingly, Chinook jargon was a First Nations trading language.) He’s passionate about the many different types of food found in British Columbia, and is particularly fond of berries and mountain flowers.

The Vancouver Island marmot is an extremely rare and endangered species unique to the mountains of Vancouver Island. Learn about Vancouver Island marmots and other endangered species at www.marmots.org.

– Vancouver 2010.com

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HERE ARE A DOZEN REASONS WHY MUKMUK RULES:

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1. NAME!

“Mukmuk” is by far the best name of the four mascots. It’s not only cute; it’s an expletive children can use in front of their parental units with impunity.

“What did you say, mister?”

“Muk. Muk.”

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2. CQ (CUTENESS QUOTIENT)!

This, of course, is a matter of taste, but Mukmuk’s cuteness quotient is undeniable.

After all, squirrels are generally cute, unless they’re rabid. And Mukmuk’s just a large ground squirrel.

Which of the mascots would you like to take to bed? Even our own terrific Premier, Mr. Campbell, prefers Mukmuk in bed:

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3. TOQUE!

He’s the only one wearing a toque. If the other mascots were really Canadian, wouldn’t they be wearing toques, too? Eh?

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4. GENUINE!

The other mascots are “real” only in other dimensions of time and space. Mukmuk is here, right now, on our planet. He’s not virtual at all:

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5. ENDANGERED!

above: a Vancouver Island Marmot

below: an American cousin in Yosemite National Park

The “real” mascots’ sidekick represents all 90 (!) remaining Vancouver Island Marmots left on our planet. He’s SuperMarmot! reminding us of our evil ways, destroying these uniquely Canadian creatures’ habitat. What do you think about that, Mr. Campbell?

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6. SUBVERSIVE!

There is a subversive element to Mukmuk’s role at the Olympics. His creators, Meomi Design, may be making a not-too-subtle point: Save the Marmots! Now! Mr. Campbell!

»DREAM: TO TELL THE WORLD ABOUT HIS FELLOW ISLAND MARMOTS»

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7. HUGGABLE!

Sure, all the mascots are huggable. But Mukmuk needs extra love because he’s endangered.

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8. SIMPLE!

Mukmuk is by far the simplest of the four mascot designs. And you can never go wrong with a “less is more” approach to design!

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9. HUMBLE!

Mukmuk’s just a sidekick. And a supposedly virtual one at that. He’s not a publicity hound like that Quatchi fella. He has no dedicated fan sites like “Quatchi Watch” (click on that smirk below). He’s just a humble chap who needs protection. Now! Mr. Campbell!

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10. EXCLU/RECLU-SIVE!

Bonus Mukmuk™Action Figure*

Vinyl Figure Height: 1.5″

Mukmuk is the much loved sidekick to the mascots, and is a marmot who lives on Vancouver Island. While he’s the smallest figure, he loves to eat and cheer his heart out. Bring Mukmuk with you to the games to help you cheer!

Mukmuk comes with a special foam finger accessory to cheer all the athletes at the Vancouver 2010 Olympic and Paralympic Winter Games.

*Mukmuk is exclusive to the Collector’s Set, and is not available individually*


Not only is Mukmuk *exclusive to the Collector’s Set,* he’s also a bit of an introvert and somewhat reclusive (though not at all Howard Hughes-like).  Spotting him takes time and courage.

Mukmuk seekers rejoice when they spot him hanging out, like in this Olympic Superstore transit ad (blink and you could miss him up there in his little corner):

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11. HE’S A READER!

… and is a really good role model for kids (of all ages)!

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12. KIDS (OF ALL AGES) REALLY, REALLY LOVE HIM!

(Kids with taste, that is.)

Actually I think Mukmuk is the first ever mascot sidekick!

We often enjoy trips over to Vancouver Island, and it was on a ferry to the island that we first learned about the Vancouver Island marmots.

Michael & I fell in love with these adorable creatures. We thought Mukmuk, a Vancouver Island marmot, would be to great sidekick to cheer on the Olympic and Paralympic mascots. Mukmuk is hardworking, hardy and always there to support his friends.

It’s great to see the amount of interest and passion that has been generated by the public and the media to giving Mukmuk a greater presence.

– Michael Murphy + Vicky Wong (Meomi Design), VANOC

90 VANCOUVER ISLAND MARMOTS IN THE WILD:

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VANCOUVER 2010 WINTER OLYMPICS | THE LOOK OF THE GAMES :: THE MASCOTS ::: FREE MUKMUK NOW!

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