VANCOUVER 2010 WINTER OLYMPICS | THE LOOK OF THE CITY :: HOST CITY STREET BANNERS

2010 VANCOUVER WINTER OLYMPICS | THE LOOK OF THE CITY :: CAMBIE HERITAGE BOULEVARD BANNERS 4

2010 VANCOUVER WINTER OLYMPICS | THE LOOK OF THE CITY :: CAMBIE HERITAGE BOULEVARD BANNERS 5

2010 VANCOUVER WINTER OLYMPICS | THE LOOK OF THE CITY :: CAMBIE HERITAGE BOULEVARD BANNERS 6

2010 VANCOUVER WINTER OLYMPICS | THE LOOK OF THE CITY :: CAMBIE HERITAGE BOULEVARD BANNERS 7

2010 VANCOUVER WINTER OLYMPICS | THE LOOK OF THE CITY :: CAMBIE HERITAGE BOULEVARD BANNERS 1

The Vancouver Street Banner Program is one of the best things about summer in the city in Vancouver.

I knew that the city was planning on a major program of street banners for the Olympics, but had no idea that the program would jump from its usual 750 banners to more than 6,000. The city is splendid!

Here’s a bit of history about how the program began and why it is the envy of other cities:

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The Vancouver Street Banners were conceived to celebrate the British Columbia Centenary of 1958.

The program was founded by designer Rudy Kovach and architects Ron Thom and Bill Leithhead.

In addition to flying street banners, they marched 80 foot decorative pylons across the Courthouse lawn, they launched strands of dogwood blossoms over Granville and Hastings Streets, and floated an undulating dragon on Lost Lagoon. From this ambitious scheme, the street banners were deemed the most compelling addition to the City streetscape.

Since that time, Georgia Street, Burrard and Cambie Streets and Bridges have been treated as the City’s main promenades, boasting their distinct display of banner art from May to October.

In the ‘banner hall of fame’ you will find Jack Shadbolt, Tony Onley, Takao Tanabe, Alan Wood, Nick Bantock, Barbara Shelly, Sylvia Tait, Sam Black and Gordon Smith, to name a few. Since the theme is considered the prerogative of the artist, designs have incorporated the paintings of children, the Native icons of Bill Reid and the cartoons of Len Norris.

Although the artist is given a small honorarium to cover the cost of producing the camera-ready artwork, his or her work is basically donated to the City for the privilege of displaying over 750 works of art.  Commencing each fall, the process of consultation and guidance between the artist, the committee, the printer, and the technical staff is both complex and sensitive. It culminates in the design and production of our widely anticipated program of textiles for the City streets, banner art for the pure enjoyment of the public.

The Vancouver Street Banners Program is envied and mimicked throughout North America.

– The Street Decoration Committee

And here’s a little about the Olympic Host City street banner program, the first winter banners ever!

The City’s Olympic banner program is the most extensive banner program ever undertaken in Vancouver, with over 6,000 street banners bearing the Olympic colours placed in key areas throughout the City, with a concentration on gateways, major routes and the downtown core.

The banner program has been launched in co-operation with VANOC’s launch of the Look of the Games to create and sustain excitement leading up to the opening ceremonies, Banner installation began on January 5, 2010. Banners are placed along key routes, including:

  • Hastings Street from Boundary Road to Burrard Street

  • Granville Street from South West Marine Drive to Downtown

  • Cambie Street from South West Marine Drive to Downtown

In downtown Vancouver, street banners have been displayed extensively, creating a festive daytime atmosphere and aiding in view and way finding.  Major banner locations include all three False Creek bridges. The banners will also help visitors find their way to and from Vancouver neighbourhoods and Olympic and Paralympic venues throughout the city.

Sewing a Legacy

VANCOUVER 2010 STREET BANNER PROGRAM PDF

THE VANCOUVER 2010 WINTER OLYMPICS SUITE

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