VANCOUVER 2010 WINTER OLYMPICS | SELLING THE GAMES :: GERMAN HD TV AD «2010 OLYMPISCHE WINTERSPIELE»

vancouverite1989 is a big fan of the 2010 Vancouver Winter Olympics; take a look at their YouTube channel — it’s chock full of 2010 videos.

I found this German television advertisement of interest; it seems to play off all of the typical Canadian stereotypes. (I was expecting everyone to meet up in an igloo for some hot chocolate after all that exploring.)

Look at the size of that inukshuk in the first frame! And look at that screenshot of Vancouver: someone has magically made the City of Glass the City of Snow. And, they’ve superimposed the Rockies (or some other more photogenic peaks, perhaps even the Alps?) as the background. Truth in advertising?

CITY OF GLASS by DOUGLAS COUPLAND @ BOOK WAREHOUSE

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© dpa PA

THE VANCOUVER 2010 WINTER OLYMPICS SUITE

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