VANCOUVER 2010 WINTER OLYMPICS | SELLING THE GAMES :: CHANNEL 9 AUSTRALIAN TV AD «6O SECOND IMAGE SPOT»

This Winter Olympics promo from Down Under is an astonishingly creative piece of corporate propaganda.

It’s summer in Australia, but the images of snow falling everywhere across the continent is very evocative. The happiness on the faces of the Australians as the snowflakes begin to fall in the opening shots pulls the viewer in.

The rest of the promo takes us to most of the stereotypical images of Australia (it begins with “Shrimp on the barbie” in the ‘burbs and moves on to Uluru, the Great Barrier Reef, Sydney Harbour, etc.), but with a new twist.

Bravo to the creative team who conjured up this piece of Olympic “magic.”

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File:Channel Nine logo.png

CHANNEL 9 AND THE OLYMPICS

Origins

TCN-9, the first regularly transmitting television station in Australia, launched on 16 September 1956. John Godson introduced the station and Bruce Gyngell presented the first programme, This Is Television and in doing so becoming the first person to appear on Australian television. Later that year, GTV-9 in Melbourne began testing transmissions to telecast the 1956 Summer Olympics, later forming the National Television Network alongside QTQ-9 in Brisbane and NWS-9 in Adelaide, the basis of the current Nine Network.

– from Wikipedia, “Nine Network

THE VANCOUVER 2010 WINTER OLYMPICS SUITE

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