URBANISM + CONSUMERISM | Manila’s Gigantic Billboards

MANILA TAXI

MANILA BILLBOARDS 1

MANILA BILLBOARDS 5

MANILA BILLBOARDS 7

MANILA BILLBOARDS 6

Frankly, it’s hard to like Manila. It can seem, at times, like a parody of a dog-eat-dog world of the future. That, however, does not mean that it’s not an interesting city. Far from it. What other city has killer billboards (see box below)?

The best advice is to taxi from A to B and simply forget about walking (the air will kill you and the heat will prostrate you in no time flat).

Whilst en route you will be a captive audience to Manila’s unique form of outdoor propaganda: ginormous billboards, some five or six stories tall, clad in thick plastic and lit from the sides and above.

Night or day, you can’t miss ’em. They dot all of the city’s major throughways and entice the mid-income Filipino family to part with their hard-earned cash. Or, at least, dress up a bit and get air conditioned in one of Manila’s magnificent megamalls.

The photos above were taken en route from megamall A to megamall B along EDSA, the most famous of all manileño “avenues,” where revolutions began and ended.

EDSA

SLEX: SOUTH LUZON EXPRESSWAY

SHOPPING BAGS: bench/ PINOY LAB REUSED BILLBOARD ADS

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