RETAIL | Pinoy Superbrands :: Jollibee

The company’s draw is so powerful that Filipino politicians routinely buy Jollibee food to serve free at campaign events to attract prospective voters, typically adding a few percentage points onto the company’s sales during election years (the next is 2010).

– Jollibee Captures Top Spot in Philippines: How Fast-Food Chain Fought Back Against McDonald’s and Plans to Expand Further Overseas

P.S. The one Jollibee menu item I highly recommend:

MAK MAK! SARAP! > MY FAVOURITE DISH @ THE ‘BEE.

RETAIL: PINOY SUPERBRANDS :: bench/

RETAIL: PINOY SUPERBRANDS + THE OFWs THAT KEEP THEM AFLOAT

URBANISM: SM + THE MANY MALLS OF MANILA